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Email Marketing Specialist

Job Requirements: 

1. Bachelor’s Degree Required, preferably in Marketing, Communications, or a related field.

2. Proficiency in Email Marketing Tools: Experience with platforms such as Mailchimp, Constant Contact, Klaviyo, HubSpot, or similar.

3. Creative and Strategic Mindset: Ability to conceptualize and execute email marketing strategies that drive engagement, focusing on segmentation, personalization, and A/B testing.

4. Copywriting Skills: Strong skills in writing engaging email content, adapting tone and style based on audience.

5. Template Design & HTML/CSS Knowledge: Ability to create and modify email templates, working with both design teams and independently. Knowledge of HTML/CSS for email customization is a plus.

6. Collaboration with Design Team: Proven ability to work cross-functionally with graphic designers to create visually compelling email flyers and assets.

7. Analytics & Reporting: Experience analyzing email campaign performance (e.g., open rates, click-through rates, conversions) and adjusting strategies accordingly. Familiarity with Google Analytics is a plus.

8. Segmentation & Targeting: Ability to manage and optimize email lists by using advanced segmentation techniques to tailor messages to specific customer groups.

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